![]() “So how Auto Trader plans to grow/monetise will be a focus, and suggests potential for upside risk to consensus revenue forecasts in outer years, enhancing Auto Trader’s appeal further versus classified peers.” It added: “We think consumer appetite for online retail is there, but consensus likely bakes in very little given uncertainty on the model. ![]() It believes the company is well placed, based on a track record of growth via innovation and the strength of its brand and relationships with car retailer customers. The bank is most interested in how the car marketplace plans to unlock the large mid- to long-term opportunity in digital retail.
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